The American Cancer Society is embarking on a new adventure on the Web.

As one of the nation’s largest and oldest voluntary health organizations, the society is opening a place for people who are passionate about the fight against cancer and who enjoy video. The project, called SharingHope.TV, is a high-quality platform for anyone to upload, view, or share their experience with cancer.

This venue will offer an avenue for the former smoker to share their cessation tips, the recently diagnosed to share their journey with cancer, or the survivor to share their victory lap at the Society’s Relay For Life.

“This is the first user-generated content Web site for the Society,” said David Neff, Director of Web and Interactive strategy at the Society. “For years we have watched constituents place their video, artwork, photos and music on separate public Web sites. Now those constituents can have a true community to share their stories about cancer.”

Constituents can utilize SharingHope.TV to do more than just distribute their work. The platform will, ultimately, help match the right audience to the right content, and let constituents build and interact with communities of people, thereby deepening and transforming the content itself.

Funding for the project was provided by the Society’s Futuring and Innovation Center (FIC). The FIC seeks, tests, and fosters breakthrough innovations from staff and volunteers. They also research new technologies and trends that will impact the mission of the Society in the future.

“With this site it is not about the research or the programs of the Society, it is about the people,” said David. “Whether they are a survivor, caregiver, friend, or volunteer, they know their story the best. Now they can share it with others.”

The new Web site can be seen at www.SharingHope.TV.