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Lance's Journal: The Waffleman, April 28 Save Email Print
Lincoln, Neb.
Posted: 3:00 PM Apr 28, 2008
Last Updated: 6:36 PM Apr 28, 2008
Reporter: Lance Schwartz
Email Address: lance.schwartz@kolnkgin.com


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Doug McCallum has been filling tummies for charity since 2002.

Back in September of 2001, McCallum was busy traveling the world as a consultant. He was working in Egypt when the terrorist struck New York on 9/11. McCallum was in the American Embassy in Cairo when it was surrounded by tanks. He sat there and thought, "When I get back to Lincoln, there has got to be something a little more safe that I can do for a living." It was then that the Waffleman was born.

McCallum was introduced to the wonderful world of waffles a long time ago in Juanita, Neb.

"I had grown up on these waffles -- my mother had made waffles, we had eaten waffles. My buddies would come over and eat Belgium waffles with whipped cream and strawberries and just eat 'til we were almost sick," he said.

McCallum started the operation six years ago with no business background whatsoever.

"I had a passion -- a passion to help people. So, I just figured if I help enough people and they like what they have they'll tell enough other people, and so now you know the rest of the story," he said.

The overwhelming popularity of the Waffleman is best displayed by some downright staggering numbers.

In 101 events last year, McCallum served up 40,000 waffles, along with 73,000 sausages, 628 gallons of syrup and buckets of whipped cream. The Waffleman help raise almost $90,000 for charity in 2007.

"When you're doing it for the right reasons, just helping groups, in the end everybody wins," McCallum said.

The bonus of the whole deal is these waffles are pretty tasty.

"These are hands down the best waffles made anywhere, I promise, anywhere in the world. These are the best waffles. You cannot duplicate these waffles," said Wayne Alloway, Sr. Pastor at St. Mark's.

One of McCallum's favorite stories about Nebraskans opening up their pocket books for a good cause came last year at a Waffleman event that was set-up for a woman battling breast cancer. There was no set admission at the door, just a free-will offering. It ended up bringing a tear to McCallum's eye when he found out that friends and neighbors had graciously poured in $10,000 to help with the medical expenses.

For more information on the Waffleman, click here.

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Posted by: Liz W Location: Chicago on May 12, 2008 at 12:06 PM
Ah, so that's how you do it! Numerous wafflemakers all lined up. Very cool.

Posted by: Dick Hawes Location: Hastings on May 5, 2008 at 02:32 PM
Doug and his waffles are both "Outstanding." He has helped us with our Vocations fund for several years. He is a great Christian--I am glad he continues this ministry.

Posted by: Dennis on May 1, 2008 at 02:27 AM
Doug is a great Wafleman to make all them waffles from the rich doe. Keep your good work up!

Posted by: Tom Location: Lincoln on Apr 30, 2008 at 08:23 AM
The Waffleman is found where passion, ministy, and waffles meet. This is a business model to which we all should strive. Way to go Doug!!!!

Posted by: Mac Location: Denver, CO on Apr 29, 2008 at 09:16 PM
Nice to see someone giving back when big business seems to keep taking and taking. Nebraska is lucky to have the Waffleman serving great food, helping causes, and adding jokes. Hopefully more people will benefit from his services in the future.

Posted by: Chuck Location: Oklahoma Cityq on Apr 29, 2008 at 10:55 AM
This is a remarkably heartwarming story of a good business doing good. Isn't the world a better place for the Waffleman?